Your brand strategy is built once, approved once, and then carried into every piece of work that follows. Any and everyone who touches your brand starts from the same thinking, so you can stop explaining your brand from scratch.
One system that holds the context
across the entire brand journey
Your brand gets lost in translation.
The strategist knows why. The designer is only told what. So you explain it all again.
You have probably lived this. You pay for a strategy, and it's a good one. Then the logo goes to a designer who never saw it, the website gets written from memory, and the social agency asks you to send over the brand guidelines. You remember there's a PDF somewhere that nobody has opened since the day it was approved.
Every new piece of work starts from scratch, and each new person gets a slightly different version of your brand, depending on what you remembered to tell them that day.
Five suppliers, five briefs, and it's still your job to hold it all together.
AI was meant to help with this. It has made producing work cheap, and it has made keeping that work consistent harder. A strategy from one tool, creative from another, and you in the middle again.
There are plenty of people and tools who can help you build a brand. Until now there has been nothing to connect them.
Today: briefs you write 5, handovers 4, versions of your brand 5.
Today, you coordinate
You: the only one who knows the whole story, telling it again each time.
What if everything that makes your brand moved with everyone building it?
Meet YBM.
One operating system for all brand matters.We call it The Brand OS. An operating system is the thing everything else runs on, and on YBM that thing is your brand strategy. It is built once and approved once, by you. After that it is carried into every piece of work that follows: your voice, your identity and, in time, your campaigns, media and reporting.
Human specialists do the work. The platform makes sure they all start from the same thinking.
- Brief
- Strategy
- Voice
- Identity
- Governor
YBM carries the brand forward.
Every stage inherits the thinking.
Each output becomes the next input. Follow one example brand through, and pick a stage to see what it produces and what it passes on.
Brief
Tell us about the business you're building: who it's for, what you offer and where you want it to go. This is the only time you'll have to explain it from scratch.
- Business
- Refillable cleaning and laundry products, delivered as monthly refill pouches. Bottles are kept for life.
- Serves
- Apartment households in Dubai and Abu Dhabi who want a clean home without a cupboard of plastic.
- Offers
- Six core products, one refill subscription, a bottle you never replace.
- Heading
- From home-care into personal care within three years.
The questions every brand has to answer sooner or later.
Most founders answer them in pieces, with different people, in different meetings, sometimes years apart. YBM asks them in order and explains each one as you go, so each answer builds on the one before.
And where do people fit? Humans always make the decisions.
YBM, the platform
Holds the structure and carries your brand forward through every stage.
- Works out where your brand stands today.
- Asks the next question, so nothing important gets skipped.
- Keeps your brand on-context, on or off the platform.
- Remembers every decision, so the next stage starts from it.
Human specialists, credited by name
They challenge the decisions and craft the work, and their reasoning stays visible to you.
- You approve every decision. Nothing moves on without you.
- Strategists, creative directors and designers question the direction and make the work.
- Their names are on what they make, and you can see why they made each call.
- Who
- Their name, role and track record
- What
- What they'll deliver, based on your strategy
- Cost
- What you'll pay, before you commit
We didn't build YBM to replace the people who build brands. We built it so they can do their best work, all starting from the same thinking.
Brands running on the OS
Showing 6 of 6 brands
What you'll have at the end.
Six pieces of work that all come from the same thinking.
- 01 — Comes from: your brief
Brand strategy
Purpose, ideals, essence and positioning
- 02 — Comes from: 01
Personality, archetype and tone of voice
How your brand speaks and behaves
- 03 — Comes from: 01 + 02
Manifesto and key messages
What you want people to remember
- 04 — Comes from: 01 to 03
Creative direction and a visual identity brief
The reasons behind the design, written down
- 05 — Comes from: 04
Visual identity
Checked against the decisions that shaped it
- 06 — Comes from: everything above
The YBM Governor
Keeps the brand on brand, in the tools you already use
Be better.
Do better.
Join the waitlist and be one of the first brands built on YBM.